2013 Logo Contest Winner

The Logo Contest winner was announced at the Logo Premiere, held January 22 at The Landing Restaurant. Alicia Hart's design was one of three finalists chosen by a panel of judges, and it then earned the most votes cast by the public in 16 locations in and around Marblehead.

Hart’s shell design depicts the New England Neptune (Neptuna lyrata decemcostata)—the state shell of Massachusetts. The style of the logo was inspired by French artist Henri Matisse’s Polynesia Sea mural of ocean plant life.

Hart is a graphic designer based in Marblehead where she operates her own firm, Alicia Hart Designs. She earned degrees at Massachusetts College of Art, California College of Art and Design, and the London College of Communications. Her talents range from corporate print to identity brand designs. Clients have included Thermo Fisher Scientific Instruments, Perkin Elmer, and OneBeacon Insurance Group. Her pro bono involvement is with Historic Salem, Inc.

A long-time North Shore resident, Hart said, “I am proud to have won this competition and am delighted to help promote the Arts Festival for 2013. It’s a terrific event for visitors and residents alike!”

In addition to appearing in print and electronic media, Hart’s logo will be emblazoned on a variety of wearable and souvenir items, ranging from shirts and hats to wine glasses and other collectibles. Logo products will be on sale at the Festival’s Logo Store during the summer Festival and at other venues around town in late June.